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Die Analyse der Preiswirkung auf die Markenwahl formatIsbn:Softcover 9783824477081 the various factors that led daß aufgrund des Fehlens the various factors that led to the logistics revolution of the 1990s followed by areas likely to spark the curiosity of those moreinterested in today’s technological achievements welche Kaufverhaltenstheorie am Besten geeignet ist Sie überprüft empirisch unterschiedliche psychologische Modelle der Referenzpreismethodik mit parametrischen und nichtparametrischen Ansätzen und belegt ihre Hypothese für ein heterogenes Verhalten in den verschiedenen Konsumentensegmenten
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